Read on to know different space planning techniques that can be successfully implemented using a planogram. Additionally, planogram also provides insights into space planning affects sales.
A well-designed planogram ensures that the right products are available at the correct location and time-thereby ensuring maximized sales and customer satisfaction. Planograms are visual representations of a store layout, with prime focus on product placements. Planograms are ideal tool that assist in this direction. Therefore optimizing every inch of the store is crucial for retail success.
However, the amount of space available to a retail store is very limited. Since a retailer’s prime objective is to drive sales and provide value to customers, they use a combination of aisle navigation and merchandise display techniques to create an ultimate shopping experience. Retail space planning refers to the idea of designing a retail store layout that influences a customer’s shopping experience.
